Blogs and Social Media
Posted by tj6james6
I have expounded before on the benefits of using the social media to advertise your blog and product. Here Michelle Shaeffer explains WHY and HOW without being preachy or overly wordy and she explains how to avoid your social media posts seeming like spam.
#1 It’s not all about you
I really like #1. It’s not all about you, but it’s not all about your product either. It’s about those who may want to use your product. You’re trying to seem personable without getting too personal.
You want to generate interest on your Social media account. The more interest you have the more chance you have the more likely you are to get new interest or followers because believe it or not word of mouth still works! Those who saw something you liked or posted or commented on will take a closer look at your product because what they saw made them think.
This could take a lot more time than simply writing up a post and sending it out on the web because you have to actually use those social media accounts. You need to be seen posting those silly YouTube videos or liking someone’s comment about a product they’ve used. If something you’ve seen or posted can be even remotely tied to your product even better because potential customers can see that you are thinking outside the box which will increase the likelihood that they’ll choose you over your competitor.
#2 People aren’t looking to be spammed or sold to on social networks.
This makes a lot of sense. You need to find that delicate balance, that line in the sand so it doesn’t look like you are desperate for business, even if you are.
You want to look like you care about your potential customers before they actually meet you. In this age of social media what we post is our first impression most of the time.
I just Googled Employers and Social Media and this as in the top five results so if our potential employers are looking at our social media profile then why shouldn’t the consumer public be doing the same thing?
We should be.